Title | : | Strategic Marketing Management: The Framework |
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Author | : | Alexander Chernev |
Release | : | 2019-01-01 |
Kind | : | ebook |
Genre | : | Marketing & Sales, Books, Business & Personal Finance |
Size | : | 52790273 |
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands. |