Strategic Marketing Management: The Framework

Strategic Marketing Management: The Framework

Title: Strategic Marketing Management: The Framework
Author: Alexander Chernev
Release: 2019-01-01
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance
Size: 52790273
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.