| Title | : | Strategic Marketing Management: Theory and Practice |
|---|---|---|
| Author | : | Alexander Chernev |
| Release | : | 2019-01-01 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 74412217 |
| Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands. |
