Title | : | Top Secrets for Doing Your Own PR |
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Author | : | Gini Graham Scott |
Release | : | 2009-11-10 |
Kind | : | ebook |
Genre | : | Marketing & Sales, Books, Business & Personal Finance |
Size | : | 209438 |
This book will help you do PR through promotion, publicity, networking, and social media. Chapters include launching your PR campaign, approaching the press, creating your press materials, using a website or blog, sending press materials to the media, handling follow-up, timing and keeping track of your PR, using e-books, networking at events, using the social media, and assessing your campaign. |