| Title | : | Marketing Films to Millennials and Baby Boomers |
|---|---|---|
| Author | : | Gini Graham Scott |
| Release | : | 2012-10-05 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 418470 |
| This is a strategic plan for producing and distributing films to Millennials and Baby Boomers, 50% of the film audience. It discusses the groups’ characteristics, the structure of the industry, and tips for meeting these groups’ needs now and over the next decade. It also includes a SWOT analysis to assess the strengths and weaknesses of one's company. |
