| Title | : | Note on Test Marketing |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2009-12-11 |
| Kind | : | ebook |
| Genre | : | Marketing & Sales, Books, Business & Personal Finance |
| Size | : | 322863 |
| Test marketing is an important aspect of market research. This technical note deals with why test marketing is undertaken and how to do it. Topics include test market design, selection of test markets, length of test and interpretation of results. |
