| Title | : | Note on the Implementation of Marketing Plans |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2003-09-25 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales |
| Size | : | 381013 |
| This note is a discussion of the major considerations for a marketer faced with implementing a marketing plan. A five-part framework is offered to integrate concepts ranging from capacity of the marketing team to managing commitment to change. |
