| Title | : | Note on Retail Customer Analysis |
|---|---|---|
| Author | : | Michael R. Pearce |
| Release | : | 2005-10-28 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books, Marketing & Sales |
| Size | : | 496494 |
| Retail marketers succeed by serving and satisfying customers. Accordingly, every retailer should be vitally concerned with identifying and understanding both current and potential customers, also known as prospects. This note explores how retailers approach customer analysis, segmentation, trade areas, etc. |
