| Title | : | SC Johnson: Planning Coupon Promotions |
|---|---|---|
| Author | : | Peter C. Bell |
| Release | : | 2007-11-21 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books |
| Size | : | 1069307 |
| An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson's Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions. |
