| Title | : | Listerine Lozenges (Revised) |
|---|---|---|
| Author | : | Peter C. Bell |
| Release | : | 1999-05-21 |
| Kind | : | ebook |
| Genre | : | Business & Personal Finance, Books |
| Size | : | 787220 |
| A pharmaceutical house is considering introducing a throat lozenge on the market and is undecided about whether to conduct a test market and whether to order manufacturing equipment now or later. Probability assessments are given, permitting the use of a decision tree. Also possible are considerations of the value of information. (A Microsoft Excel model is available for use with this case, product 7A99E016.) |
