Iname Books
Marketing 4.0

Marketing 4.0

Title: Marketing 4.0
Author: Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Release: 2017-09-07
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance, Small Business & Entrepreneurship
Size: 7854225
Download Free Read Free
Zeitgemäßes Marketing: digital statt traditionell

Geschrieben von den weltweit führenden Marketingkoryphäen, beantwortet dieses Buch alle Fragen zu gelingendem Marketing im Zeitalter von Vernetzung und Digitalisierung. Es zeigt unter anderem,
- wie man nach den neuen Regeln des Marketings spielt,
- wie man WOW-Momente kreiert, die positive Aufmerksamkeit erregen,
- wie man einen loyalen Kundenstamm aufbaut.
Das unverzichtbare Rüstzeug für die Zukunft Ihres Unternehmens!

More Books from Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
HBR's 10 Must Reads on Strategic Marketing (with featured article
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld
Kellogg on Branding
Kellogg on Branding
Alice M. Tybout, Tim Calkins & Philip Kotler
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Kotler on Marketing
Kotler on Marketing
Philip Kotler
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal & James C. Anderson
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Corporate Social Responsibility
Corporate Social Responsibility
Philip Kotler & Nancy R. Lee
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein, Philip Kotler & Ben Ryan Shields
Arts Marketing Insights
Arts Marketing Insights
Joanne Scheff Bernstein & Philip Kotler
Good Works!
Good Works!
Philip Kotler, David Hessekiel & Nancy R. Lee
Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
B2B Brand Management
B2B Brand Management
Philip Kotler & Waldemar Pfoertsch
Market Your Way to Growth
Market Your Way to Growth
Philip Kotler & Milton Kotler
Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Marketing 4.0
Marketing 4.0
Philip Kotler
Kellogg on Marketing
Kellogg on Marketing
Alexander Chernev & Philip Kotler
Why Poverty Hurts Every One of Us
Why Poverty Hurts Every One of Us
Philip Kotler & Nancy R. Lee
Marketing Management
Marketing Management
Philip Kotler, Mairead Brady, Malcolm Goodman & Torben Hansen
Kellogg on Advertising and Media
Kellogg on Advertising and Media
Bobby J. Calder & Philip Kotler
Marketing Management, Global Edition
Marketing Management, Global Edition
Philip Kotler
Up and Out of Poverty: The Social Marketing Solution
Up and Out of Poverty: The Social Marketing Solution
Philip Kotler & Nancy R. Lee
Confronting Capitalism
Confronting Capitalism
Philip Kotler
El marketing según Kotler
El marketing según Kotler
Philip Kotler
Ingredient Branding
Ingredient Branding
Philip Kotler & Waldemar Pfoertsch
Marketing in the Public Sector
Marketing in the Public Sector
Nancy Lee & Philip Kotler
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Los 10 pecados capitales del marketing
Los 10 pecados capitales del marketing
Philip Kotler
High Visibility, Third Edition
High Visibility, Third Edition
Irving Rein, Philip Kotler, Michael Hamlin & Martin Stoller
Winning Global Markets
Winning Global Markets
Philip Kotler & Milton Kotler
8 Maneras de crecer
8 Maneras de crecer
Philip Kotler & Milton Kotler
Retail 4.0
Retail 4.0
Philip Kotler & Giuseppe Stigliano
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Marketing Places
Marketing Places
Philip Kotler
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Redefining Retail
Redefining Retail
Philip Kotler & Giuseppe Stigliano
Marketing Insights from A to Z
Marketing Insights from A to Z
Philip Kotler
The Quintessence of Strategic Management
The Quintessence of Strategic Management
Philip Kotler, Roland Berger & Nils Bickhoff
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
H2H Marketing
H2H Marketing
Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
The Quintessence of Strategic Management
The Quintessence of Strategic Management
Philip Kotler, Roland Berger & Nils Bickhoff
Marketing 4.0 (versión México)
Marketing 4.0 (versión México)
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Chaotics
Chaotics
Philip Kotler & John A. Caslione
Brand Activism
Brand Activism
Philip Kotler & Christian Sarkar
Retail 4.0
Retail 4.0
Philip Kotler
Retail 4.0
Retail 4.0
Giuseppe Stigliano & Philip Kotler
Transformational Sales
Transformational Sales
Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Transformative Marketing
Transformative Marketing
V. Kumar & Philip Kotler