Iname Books
B2B Brand Management

B2B Brand Management

Title: B2B Brand Management
Author: Philip Kotler & Waldemar Pfoertsch
Release: 2006-09-22
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance, Management & Leadership
Size: 2011885
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This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.

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