Marketing Insights from A to Z

Marketing Insights from A to Z

Title: Marketing Insights from A to Z
Author: Philip Kotler
Release: 2011-01-06
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance
Size: 1396204
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.

More Books from Philip Kotler

Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld
Alice M. Tybout, Tim Calkins & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal & James C. Anderson
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Nancy R. Lee
Irving Rein, Philip Kotler & Ben Ryan Shields
Joanne Scheff Bernstein & Philip Kotler
Philip Kotler, David Hessekiel & Nancy R. Lee
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Waldemar Pfoertsch
Philip Kotler & Milton Kotler
Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Alexander Chernev & Philip Kotler
Philip Kotler & Nancy R. Lee
Philip Kotler, Mairead Brady, Malcolm Goodman & Torben Hansen
Bobby J. Calder & Philip Kotler
Philip Kotler & Waldemar Pfoertsch
Nancy Lee & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Irving Rein, Philip Kotler, Michael Hamlin & Martin Stoller
Philip Kotler & Milton Kotler
Philip Kotler & Milton Kotler
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & John A. Caslione
Philip Kotler & Christian Sarkar
Philip Kotler
Giuseppe Stigliano & Philip Kotler
Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
V. Kumar & Philip Kotler