Marketing 4.0

Marketing 4.0

Title: Marketing 4.0
Author: Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Release: 2016-11-17
Kind: ebook
Genre: Marketing & Sales, Books, Business & Personal Finance
Size: 2584263
Marketing has changed forever—this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

More Books from Philip Kotler, Hermawan Kartajaya & Iwan Setiawan

Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld
Alice M. Tybout, Tim Calkins & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal & James C. Anderson
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Nancy R. Lee
Irving Rein, Philip Kotler & Ben Ryan Shields
Joanne Scheff Bernstein & Philip Kotler
Philip Kotler, David Hessekiel & Nancy R. Lee
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Waldemar Pfoertsch
Philip Kotler & Milton Kotler
Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Alexander Chernev & Philip Kotler
Philip Kotler & Nancy R. Lee
Philip Kotler, Mairead Brady, Malcolm Goodman & Torben Hansen
Bobby J. Calder & Philip Kotler
Philip Kotler & Waldemar Pfoertsch
Nancy Lee & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Irving Rein, Philip Kotler, Michael Hamlin & Martin Stoller
Philip Kotler & Milton Kotler
Philip Kotler & Milton Kotler
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & John A. Caslione
Philip Kotler & Christian Sarkar
Philip Kotler
Giuseppe Stigliano & Philip Kotler
Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
V. Kumar & Philip Kotler