Iname Books
Los 10 pecados capitales del marketing

Los 10 pecados capitales del marketing

Title: Los 10 pecados capitales del marketing
Author: Philip Kotler
Release: 2012-09-25
Kind: ebook
Genre: Business & Personal Finance, Books
Size: 669871
Download Free Read Free
Tal como dijo en una ocasión David Packard, cofundador de Hewlett Packard, «el marketing es demasiado importante como para dejarlo sólo en manos del departamento de marketing». Por ello, independientemente de la función que desempeñemos en nuestra empresa o en nuestro propio negocio, todos debemos saber algo de marketing.
Y para saber algo de esta temática, qué mejor que leer a Philip Kotler –reconocido por todos como el padre de esta disciplina–, quien en este volumen sintetiza todo su saber recogido en numerosos libros y miles de artículos.
En definitiva, éste es el libro que debes leer si sólo vas a leer un libro sobre marketing.

More Books from Philip Kotler

Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
HBR's 10 Must Reads on Strategic Marketing (with featured article
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Kellogg on Branding
Kellogg on Branding
Alice M. Tybout, Tim Calkins & Philip Kotler
Kotler on Marketing
Kotler on Marketing
Philip Kotler
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal & James C. Anderson
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Corporate Social Responsibility
Corporate Social Responsibility
Philip Kotler & Nancy R. Lee
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein, Philip Kotler & Ben Ryan Shields
Arts Marketing Insights
Arts Marketing Insights
Joanne Scheff Bernstein & Philip Kotler
Good Works!
Good Works!
Philip Kotler, David Hessekiel & Nancy R. Lee
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
B2B Brand Management
B2B Brand Management
Philip Kotler & Waldemar Pfoertsch
Market Your Way to Growth
Market Your Way to Growth
Philip Kotler & Milton Kotler
Strategic Marketing For Health Care Organizations
Strategic Marketing For Health Care Organizations
Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
Marketing 4.0
Marketing 4.0
Philip Kotler
Kellogg on Marketing
Kellogg on Marketing
Alexander Chernev & Philip Kotler
Why Poverty Hurts Every One of Us
Why Poverty Hurts Every One of Us
Philip Kotler & Nancy R. Lee
Marketing Management
Marketing Management
Philip Kotler, Mairead Brady, Malcolm Goodman & Torben Hansen
Kellogg on Advertising and Media
Kellogg on Advertising and Media
Bobby J. Calder & Philip Kotler
Marketing Management, Global Edition
Marketing Management, Global Edition
Philip Kotler
Up and Out of Poverty: The Social Marketing Solution
Up and Out of Poverty: The Social Marketing Solution
Philip Kotler & Nancy R. Lee
Confronting Capitalism
Confronting Capitalism
Philip Kotler
El marketing según Kotler
El marketing según Kotler
Philip Kotler
Ingredient Branding
Ingredient Branding
Philip Kotler & Waldemar Pfoertsch
Marketing in the Public Sector
Marketing in the Public Sector
Nancy Lee & Philip Kotler
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Los 10 pecados capitales del marketing
Los 10 pecados capitales del marketing
Philip Kotler
High Visibility, Third Edition
High Visibility, Third Edition
Irving Rein, Philip Kotler, Michael Hamlin & Martin Stoller
Winning Global Markets
Winning Global Markets
Philip Kotler & Milton Kotler
8 Maneras de crecer
8 Maneras de crecer
Philip Kotler & Milton Kotler
Retail 4.0
Retail 4.0
Philip Kotler & Giuseppe Stigliano
Marketing 6.0
Marketing 6.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Marketing Places
Marketing Places
Philip Kotler
Marketing 4.0
Marketing 4.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Redefining Retail
Redefining Retail
Philip Kotler & Giuseppe Stigliano
Marketing Insights from A to Z
Marketing Insights from A to Z
Philip Kotler
The Quintessence of Strategic Management
The Quintessence of Strategic Management
Philip Kotler, Roland Berger & Nils Bickhoff
Marketing 5.0
Marketing 5.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
H2H Marketing
H2H Marketing
Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
The Quintessence of Strategic Management
The Quintessence of Strategic Management
Philip Kotler, Roland Berger & Nils Bickhoff
Marketing 4.0 (versión México)
Marketing 4.0 (versión México)
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Chaotics
Chaotics
Philip Kotler & John A. Caslione
Brand Activism
Brand Activism
Philip Kotler & Christian Sarkar
Retail 4.0
Retail 4.0
Philip Kotler
Retail 4.0
Retail 4.0
Giuseppe Stigliano & Philip Kotler
Transformational Sales
Transformational Sales
Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Marketing 3.0
Marketing 3.0
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Transformative Marketing
Transformative Marketing
V. Kumar & Philip Kotler