The Quintessence of Strategic Management

The Quintessence of Strategic Management

Title: The Quintessence of Strategic Management
Author: Philip Kotler, Roland Berger & Nils Bickhoff
Release: 2016-05-18
Kind: ebook
Genre: Business & Personal Finance, Books, Management & Leadership, Marketing & Sales, Small Business & Entrepreneurship, Professional & Technical, Engineering
Size: 2237819
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret buisness information with regard to the underlying strategic notions. 
A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

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