Redefining Retail

Redefining Retail

Title: Redefining Retail
Author: Philip Kotler & Giuseppe Stigliano
Release: 2024-01-22
Kind: ebook
Genre: Industries & Professions, Books, Business & Personal Finance
Size: 19934581
Discover the new realities of working in the post-digital era of consumer brand and retail marketing.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.

The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss:
The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms.
Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

More Books from Philip Kotler & Giuseppe Stigliano

Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler & Fred Reichheld
Alice M. Tybout, Tim Calkins & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Harvard Business Review, Philip Kotler, Andris Zoltners, Manish Goyal & James C. Anderson
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Nancy R. Lee
Irving Rein, Philip Kotler & Ben Ryan Shields
Joanne Scheff Bernstein & Philip Kotler
Philip Kotler, David Hessekiel & Nancy R. Lee
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Waldemar Pfoertsch
Philip Kotler & Milton Kotler
Philip Kotler, Joel I. Shalowitz & Robert J. Stevens
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Alexander Chernev & Philip Kotler
Philip Kotler & Nancy R. Lee
Philip Kotler, Mairead Brady, Malcolm Goodman & Torben Hansen
Bobby J. Calder & Philip Kotler
Philip Kotler & Waldemar Pfoertsch
Nancy Lee & Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Irving Rein, Philip Kotler, Michael Hamlin & Martin Stoller
Philip Kotler & Milton Kotler
Philip Kotler & Milton Kotler
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & Giuseppe Stigliano
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz
Philip Kotler, Roland Berger & Nils Bickhoff
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
Philip Kotler & John A. Caslione
Philip Kotler & Christian Sarkar
Philip Kotler
Giuseppe Stigliano & Philip Kotler
Philip Kotler, Marian Dingena & Waldemar Pfoertsch
Philip Kotler, Hermawan Kartajaya & Iwan Setiawan
V. Kumar & Philip Kotler